5 Benefits Of POP Displays For Brand Marketing

 

Point Of Purchase Displays are taken to be more productive than advertising and promotional expenditures. They also provide additional in-store sales support by communicating key information to the customers quickly and effectively. Point-of-purchase displays are printed or digital displays placed near advertised items and where customers make purchasing decisions. Unlike marketing campaigns designed to get customers in stores, POP displays focus on customers' in-store experience by bringing attention to particular brands or special offers.

The main intention of POP displays is to draw a customer’s attention towards the product and help the consumers and retailers to view brands in a positive light. It has been shown that point of purchase displays can boost retail sales by more than 20 percent. The various benefits of POP displays are:

  • Catch Shopper’s Eye: There are various types of shoppers and product packaging by itself cannot be helpful in every case. This is where POP displays come into play. By using bigger advertising mediums, like hanging shelf signs, floor graphics, and cardboard displays, next to products, there is a greater chance of a buyer noticing a brand’s product. 
  • Help Locate Products In Strategic Locations: POP Displays often take form of shelf end attachments or free-standing display units. This provides brand and the retailer with more flexibility as to where to place products for maximum exposure. 
  • Beyond Packaging: Several brands want their products to be known and visible to all and thus, find solutions for maximum visibility. It’s often hard to fit a brand’s entire ethos onto a small box or pocket. Point of purchase displays provide sellers with the opportunity to tell potential consumers more about their products. In addition, they make products from a brand easier to find in a large store.  
  • Helps In Effective Product Merchandise: Retailers often find it hard to promote a single brand in middle of selling so many brands at the same time. These POP Displays help retailers to advertise a specific brand product effectively to the shoppers. POP Displays save both brands and retailers a lot of time. 
  • Target Impulse Shoppers: When shoppers are already buying a range of items, there’s a good probability that they will add further items to their final shop. Many purchases in retail stores, especially those in the food and drink industry, are unplanned, impulse buys, which means POS marketing can be very effective.

Onyx Packaging is a trusted name that will help you design and manufacture packaging and displays that are unique and engaging. We provide various advantages to the brands with our POP Displays. Such as:

  • Provides product with more facings than competition
  • Customizable – They come in many shapes and sizes to help you stand out
  • POP Displays are portable and can be taken apart and reassembled elsewhere
  • Coordinate the look with seasonal / holiday imagery
Visit their website for more information and details in this regard. Onyx packaging

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