6 Steps to Design A Perfect Packaging | Onyx Packaging Corporation

 

The Food Marketing Institute states that an average supermarket in the USA holds around 40,000 different items. This accounts for an industry that is worth $600 billion dollars and relies heavily on customers, graphic designers, manufacturers, etc. A lot of brands and companies rely on graphic designers to ensure aesthetic packaging for their products. This makes it a very demanding area of expertise and has a very cut-throat competition.

This is why this blog will help you have an edge over your designer competitors with the help of six simple steps:

1.       Clarity and simplicity- The packaging of a product should ensure clarity on what the product’s description is about. So, the next time you visit the supermarket, focus on what the product is all about, what’s the brand’s strategy is about, and how to attract the consumer’s eye to the brand. A packaging should be elaborative in a way that the consumer should not feel as if he/she can be cheated in any way. The packaging should ensure what’s inside the package so that there is complete transparency. 

 

2.       Transparency- It is very imperative for the packaging to be transparent, honest, and clear. Let us take the example of a brand that sells cookies. The brand manager has the option of either showcasing a real image of how their cookies look like, or the manager can show a depiction of a sugary cookie that’s coated in chocolate and looks extraordinary. Depicting a product ten times better than what it actually is will not help you secure a good customer base. By doing this, one is not only misleading the customers but is also decreasing their goodwill and repute in the market. Hence, there should be complete transparency in the product that is offered. 

 

3.       Authenticity- Authenticity is the only way to attract the consumer’s eye.  The heart of good packaging lies in its authenticity, honesty, and originality of it. In the world of a million brands, it is very easy to be subdued by a lot of competitors in the market. This is why a brand should always be authentic, and the packaging should always be honest. APASS certified companies always ensure to keep their packaging transparent, so there is no reason for the consumers to question it. APASS gives you a certification of approval and ensures that you enjoy umpteen goodwill. Recent surveys also showed that consumers are more attracted to authentic brands than to the commercialized ones, which are driven by profit maximization. 

 

4.       Shelf impact- The distinctiveness and appeal of a product when placed on a shelf refers to the shelf impact of that particular product. A shelf impact makes a huge difference when it comes to the sale of that particular product. Unless a product line has a certain kind of appeal or a pattern to it, there will be no reason for customers to give their time and attention to it. 

 

 

5.       Extensibility- A product’s packaging should be designed in such a way that it allows for a new line extension or product variation as well. This helps in the maximization of sales and profit. For example, a brand selling ginger ale can also diversify their services later in life. This is why the packaging should be in a way that informs the customers about the product line of the brand. 

 

6.       Practicality- A packaging should not be a wrap or a mere label that doesn’t have a description of anything at all. It should be practical enough to describe the functionality of the product and should be made in a convenient fashion. For example, when Heinz turned the ketchup bottle upside down, sales skyrocketed.

Onyx packaging corporation supplies full-service customer designs and packaging in all kinds of industries. The company was founded as a family business in 1976 and has ensured an unparalleled service since the very inception of it. As an approved APASS testing company, Onyx packaging is an ISTA certified laboratory which delivers packaging of excellence from the very design to the delivery of the product.

Read also: The Importance of Packaging