Point Of Purchase Displays are taken to be more productive than advertising and promotional expenditures. They also provide additional in-store sales support by communicating key information to the customers quickly and effectively. Point-of-purchase display s are printed or digital displays placed near advertised items and where customers make purchasing decisions. Unlike marketing campaigns designed to get customers in stores, POP displays focus on customers' in-store experience by bringing attention to particular brands or special offers. The main intention of POP displays is to draw a customer’s attention towards the product and help the consumers and retailers to view brands in a positive light. It has been shown that point of purchase displays can boost retail sales by more than 20 percent. The various benefits of POP displays are: Catch Shopper’s Eye: There are various types of shoppers and product packaging by itself cannot be helpful in every case. This is where POP dis...
