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6 Steps to Design A Perfect Packaging | Onyx Packaging Corporation

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  The Food Marketing Institute states that an average supermarket in the USA holds around 40,000 different items. This accounts for an industry that is worth $600 billion dollars and relies heavily on customers, graphic designers, manufacturers, etc. A lot of brands and companies rely on graphic designers to ensure aesthetic packaging for their products. This makes it a very demanding area of expertise and has a very cut-throat competition. This is why this blog will help you have an edge over your designer competitors with the help of six simple steps: 1.        Clarity and simplicity - The packaging of a product should ensure clarity on what the product’s description is about. So, the next time you visit the supermarket, focus on what the product is all about, what’s the brand’s strategy is about, and how to attract the consumer’s eye to the brand. A packaging should be elaborative in a way that the consumer should not feel as if he/she can be cheate...

The Importance of Packaging | Onyx Packaging Corporation

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One should never underestimate the value of packaging. It is as important as the product itself. Be it food packaging, product packaging, electronic packaging, or cosmetic packaging, it is for the reason that a product is packed. Let us take an example to prove how we subconsciously consider packaging extremely necessary. Would we buy a product which has not been packed well or at all? Pretty much not. That is because good packaging defines good quality. Packaging not only enhances the aesthetics of a product, but good packaging also provides security, safety, and upkeep of the product till it is delivered to the consumer. Here Is Why Packaging Is Very Important For A Product. 1. Safety and security: A good packaging ensures safety and security of the product so that its contents do not get spoilt during transport, storage, and handling. A good and sound packaging also ensures that the product is protected from external factors such as humidity, light, and heat. Optimum security ensu...