6 Steps to Design A Perfect Packaging | Onyx Packaging Corporation
The Food Marketing Institute states that an average supermarket in the USA holds around 40,000 different items. This accounts for an industry that is worth $600 billion dollars and relies heavily on customers, graphic designers, manufacturers, etc. A lot of brands and companies rely on graphic designers to ensure aesthetic packaging for their products. This makes it a very demanding area of expertise and has a very cut-throat competition. This is why this blog will help you have an edge over your designer competitors with the help of six simple steps: 1. Clarity and simplicity - The packaging of a product should ensure clarity on what the product’s description is about. So, the next time you visit the supermarket, focus on what the product is all about, what’s the brand’s strategy is about, and how to attract the consumer’s eye to the brand. A packaging should be elaborative in a way that the consumer should not feel as if he/she can be cheate...